VODAFONE WIMBLEDON
CHALLENGE
To drive awareness of Vodafone’s Wimbledon partnership in stores bringing to life the Britishness, the joy and the sheer uniqueness of Wimbledon, stopping passers-by in their tracks, creating eye-catching sharable moments
IDEA
Wimbledon is unique and beloved for its English summertime garden setting. So we brought the stunning Wimbledon garden to Vodafone stores across the country.
Central to the installations were gridded mesh (net-like) structures. These held flower arrangements, topiary and vines, and also gave us the flexibility to house neon messaging, visuals, screens and devices, all blending the Vodafone world with the Wimbledon world.
Photo moments came from not only the stunning floral displays on the inside and outside of stories but also oversized topiary tennis balls giant Vodafone red tennis rackets.
We also gave several lucky shoppers the chance to connect live with the joy of the event with exclusive 360 footage live from centre court.
The overall concept added a fresh vibe and a good dash of Wimbledon flavour to all stores, capturing the summertime, wholesome joy of the tournament.
POPAI - GOLD