OPTIMUM NUTRITION
turn stop into unstoppable
CHALLENGE
To create a campaign that would make Optimum Nutrition cut through in the protein supplement market which had become increasingly crowded with numerous brands competing for consumer attention with the same product messaging.
IDEA
While most protein brands focus on getting the most out of training, we disrupted the category with a campaign, in partnership with England Rugby, that concentrated on athletes taking control the moment training ends and recovery begins. Showing that with the right recovery supplements athletes can ‘Turn Stop Into Unstoppable’.
Airied during the Guinness Six Nations, our campaign featured England Rugby stars Emily Scarratt and Henry Slade smashing their own performance barriers using Optimum Nutrition.