TEREA AI X EMOTION art series
CHALLENGE
IQOS is a heated tobacco product that heats tobacco instead of burning it making it a better, smoke free alternative to smoking. To celebrate 10 years since launching, IQOS wanted to create something special and unique for it’s loyal users.
IDEA
Using the latest AI technology we turned IQOS users’ positive emotions of how IQOS has helped them on their smoke-free journey, into genuine works of art that informed a range of LimIted Edition TEREA packs (the tobacco sticks that heat not burn). These were visually tailored to the wide range of flavours.
A global initiative, this entailed 3 different sets of creative for unrestricted, restricted and very restrictive markets, employing a flexible design structure.